About Me
Bringing ideas to life through thoughtful design and practical implementation.
Where It All Began
I've always been fascinated by the magic of design: how a few clear choices can make digital products feel understandable, useful, and calm.
This fascination began in my teenage years, tinkering with Photoshop and creating simple designs. Then during a work experience placement, I discovered how design and code come together to create real-world products, and I was hooked.
Since then, I've focused on turning ideas into real products, blending thoughtful design with practical implementation so the finished thing feels simple to use.
What I Do
Over my 13+ year career, I've worked across digital agencies, SaaS companies, fintechs, startups, and large organisations. From shaping startup MVPs to leading product work that has generated over $1 billion in revenue for clients, my focus has stayed the same: clear, user-centred experiences that help people get things done and help teams ship with confidence.
Great design is never just what ends up on the screen. It comes from getting designers, developers, and stakeholders working from the same understanding, then keeping that clarity through build and launch.
Beyond my day-to-day work, I run a newsletter for product designers focused on practical interface, collaboration, and shipping advice.
Why I Design
I believe great design gets out of the way. It helps users move toward their goal while still serving the business behind the product.
Design is also about how the work gets made. I care about intuitive, human-centered solutions and a process that helps the team make better decisions along the way.
Recognition
My work over the years has been recognized and featured on platforms like CSS-Tricks, TLDR, Codrops, Smashing Magazine, Fullstack Bulletin, and SitePoint.
Beyond that, my newsletter, Unicorn Club, has 3,500+ subscribers from companies including Apple, GitHub, Dell, GitLab, MicroStrategy, AWS, Shell, IBM, Verizon, and eBay.
Let's Connect
I'm always happy to hear from designers, developers, and product teams. You can find me on:
Design that makes a difference. Together.
I work with ambitious teams on products that need to be clearer, faster, and easier to use. If that sounds like your project, I'd love to hear about it.