About Me

Bringing ideas to life through thoughtful design and seamless implementation.

Where It All Began

I've always been fascinated by the magic of design – its ability to bridge the gap between humans and the digital world, shaping experiences and impacting lives in profound ways.

This fascination began in my teenage years, tinkering with Photoshop and creating simple designs. Then during a work experience placement, I discovered how design and code come together to create real-world products, and I was hooked.

Since then, my journey has been fueled by a passion for transforming ideas into reality, blending thoughtful design with seamless implementation to craft solutions that feel effortless and intuitive.

Photograph with dog
Dog photo
Another photo with a dog
Biscuit, my little dog. He's a bigger handful than you'd think!
What I Do

Over my 13+ year career, I've had the privilege of working across diverse industries—digital agencies, SaaS companies, fintechs, startups, and large organisations. From shaping the product design of startup MVPs to leading large-scale solutions that have generated over $1 billion in revenue for clients, my focus has always been on creating thoughtful, user-centred experiences. These experiences not only empower users to achieve their goals but also enable teams to build with greater efficiency and confidence.

I believe in the power of collaboration. Great design isn't just about what's on the screen – it's about connecting and empowering the people behind it. My process fosters alignment between designers, developers, and stakeholders, ensuring cohesive, impactful products and outcomes.

Beyond my day-to-day work, I run a newsletter for product designers, aiming to foster deeper cross-disciplinary collaboration, build better products, and become sought-after talents in their fields.

Why I Design

I believe great design is invisible – it seamlessly guides users toward their goals while fulfilling underlying business objectives. As a product designer, my approach centres on combining business goals with a deep understanding of user needs to drive success for both.

Design isn't just about what you create but also about how you make it. I'm passionate about crafting intuitive, human-centered solutions while fostering a process that is as rewarding as the end result. It's this combination of impact and collaboration that guides everything I do.

Recognition

My work over the years has been recognized and featured on platforms like CSS-Tricks, TLDR, Codrops, Smashing Magazine, Fullstack Bulletin, and SitePoint.

Beyond that, my newsletter, Unicorn Club, has 3,500+ subscribers from companies including Apple, GitHub, Dell, GitLab, MicroStrategy, AWS, Shell, IBM, Verizon, and eBay—connecting designers and developers around the globe.

On grass
Snow hike
In the pool
Everyday experiences shape my work. Even if it's floating in a pool...
Let's Connect

I'm always excited to connect with fellow designers, developers, and industry professionals. You can find me on:

Design that makes a difference. Together.

I'm passionate about collaborating with ambitious teams to create products that people love and that make a positive impact. If that sounds like you, I'd love to hear about your project.