Spiffy Checkouts
Revolutionising the digital purchasing experience with intelligent checkout pages. Discover how Spiffy Checkouts transformed the way users create and interact with checkout experiences, driving over $1 billion in client sales.

The Challenge
Businesses frequently encounter significant sales reductions due to friction and drop-offs during the checkout process. Existing checkout solutions were rigid, lacked customisation options, and failed to address critical features like upsells, payment plans, and mobile optimisation—all essential for businesses looking to improve customer retention and maximise revenue.
Our goal was to create a highly flexible, user-friendly checkout system that would enable businesses to:
- Reduce cart abandonment.
- Increase conversion rates through data-driven optimisations.
- Provide customisable, branded checkout experiences tailored to specific business needs.
Research & Discovery
Initial Research - Conducted extensive research by cross-referencing industry-leading third-party studies with our own findings. This included analysing conversion rates, checkout behaviours, and user feedback to identify key pain points.
Customer Feedback - Reached out to existing and potential customers to gather qualitative data on their checkout experiences. Used surveys, interviews, and direct feedback to understand their needs and challenges.
Behaviour Analysis - Utilised tools like heatmaps and session recordings to track user behaviour within the app. Identified specific points where users faced difficulties or dropped off.

Moving Fast with Purpose
Prototyping
Rapid Prototyping - Created fast, scrappy prototypes to quickly test and iterate on design ideas. Focused on getting functional models in front of users as soon as possible to gather feedback.
User Feedback - Conducted usability testing sessions with selected users to gather immediate feedback and make necessary adjustments.
Collaboration with Engineers - In addition to designing, I contributed to the front-end implementation using HTML and CSS, ensuring pixel-perfect accuracy when translating designs into code. This hands-on approach reduced communication gaps and sped up development timelines.
Collaboration Across Teams
Beyond Design - Working in a small FinTech SaaS startup, my role extended beyond creating designs. I took ownership of ensuring impactful and supportive user experiences by leading the direction of cross-functional teams, including documentation, support, and marketing. This collaborative approach ensured alignment across the board and helped deliver a cohesive customer experience.
Customer-Centred Processes - I established end-to-end processes for product releases, ensuring that customers are at the heart of every stage. From brainstorming early ideas to rollout and post-launch support, these processes created a seamless experience for users while enabling the team to work efficiently with clear direction.
User Testing
Direct Engagement - Engaged directly with customers to gather insights and address pain points. This involved one-on-one interviews, user testing sessions, and feedback from customer support.
Behavioural Insights - Analysed user behaviour using tracking tools to identify areas of friction and optimise the checkout process.
Features with Direction
Shipping quickly is ineffective without collecting user feedback and establishing a direction to press forward. Adhering to this structure allows the team to concentrate on significant features. This concentration results in meaningful updates and decisions that impact our users in the most beneficial way possible.

Quality Shipping
As the founding designer at Spiffy, I've been directly involved with hundreds of features and releases that have made meaningful impacts to our customers' businesses. Each update is carefully crafted using real-world data and customer feedback to ensure it delivers genuine value.
Process Leadership - I developed and implemented processes for product releases that ensure customers' experiences are at the centre of every step. From initial concepts to rollout and beyond, these processes align teams across design, development, and customer support to deliver exceptional outcomes.
Cross-Functional Collaboration - In addition to leading the design efforts, I worked closely with the documentation, support, and marketing teams to create a cohesive strategy for product launches. This ensured that every customer touchpoint—from onboarding to ongoing support—was seamless and impactful.
Checkouts:
- Single-Step Checkouts: Designed a streamlined, single-step checkout process to minimise friction and reduce the number of steps required to complete a purchase.
- Mobile-First Design: Ensured the checkout experience is fully optimised for mobile devices, providing a seamless and consistent user experience across all screens.
- Embedded Checkouts: Enabled businesses to create branded checkouts that can be embedded directly into their websites.
- Conversion Optimisation: Applied best practices from extensive e-commerce research to optimise checkouts for higher conversion rates, including fast page load speeds and minimal required fields.
Upsells and Payment Plans:
- One-Click Upsells: Developed logic-based post-purchase offers that increase revenue by presenting relevant upsell options based on user behaviour.
- Payment Plans: Introduced flexible payment options that allow customers to choose between one-time payments, instalment plans, and subscription models.
- Bump Add-On Offers: Enabled simple on-checkout add-on offers to boost revenue with minimal effort.
- One-Click Upgrades: Incentivised subscription upgrades from monthly to annual or to another subscription product.
Automations:
- CRM Integration: Integrated with top CRM and marketing tools to automate customer follow-ups, billing events, and personalised marketing campaigns.
- Custom Webhooks: Allowed for custom automation actions based on purchase behaviours.
Customer Management:
- Customer Portal: Provided a self-service portal for customers to manage subscriptions, update payment methods, and access billing information.
- Dunning Management: Automated the recovery of failed payments with built-in customer notification emails and self-service options.
Analytics and Reporting:
- Performance Tracking: Enabled tracking of key business metrics such as Monthly Recurring Revenue (MRR), Average Revenue Per User (ARPU), and subscriber growth.
- Failed Payment and Ageing Reports: Offered detailed reports on failed payments and customer ageing to help businesses manage revenue effectively.
Subscription Management:
- Flexible Payment Options: Provided multiple subscription frequencies.
- Free and Paid Trials: Allowed businesses to offer trial periods to attract new customers.
- Upgrade and Downgrade Options: Enabled customers to seamlessly upgrade or downgrade their subscription plans.
and 100+ more features
Impact
$1 Billion+
in client sales facilitated through Spiffy's checkout system
10%+
Increase in sales conversions
~80%
Reduction in failed payments


Preferred partner of leading payment processors
30%+
Increase in Average Order Value (AOV)
You can create stunning checkouts without having to be a coder or developer. I'm able to create checkouts that convert in minutes.
Sarah Laws, Founder of Laws Marketing
I've never seen anything that is this flexible yet this simple. Adding bump offers, payment plans, and one click upsells is incredibly intuitive.
Chris Thompson at Mike Mandel
2,500+
Businesses trust Spiffy
Learnings
The Power of Iteration - The success of Spiffy Checkouts is a testament to the importance of rapid prototyping and continuous iteration based on user feedback. By constantly testing and refining our designs, we were able to create a checkout experience that truly meets the needs of both businesses and their customers.
Collaboration is Key - Working closely with engineers was crucial to the success of Spiffy. Open communication and shared understanding of user needs allowed us to create a cohesive and effective solution.
Focusing on the Core - By prioritising key features that directly address user pain points and business goals, we were able to deliver a high-impact solution while maintaining a lean and efficient development process.
Looking Ahead
Spiffy Checkouts is continuously evolving to meet the ever-changing needs of its customers. As a founding designer, I am involved in shaping the future of Spiffy by focusing on:
AI-Powered Personalisation - Implementing AI-driven features to further personalise the checkout experience, offering tailored recommendations and dynamic pricing options.
Global Expansion - Expanding Spiffy's reach to new markets and supporting a wider range of payment gateways and currencies.
Enhanced Analytics and Reporting - Providing even more granular data insights to empower businesses to make data-driven decisions and optimise their checkout performance.
Summary
Spiffy Checkouts transformed the digital purchasing experience by addressing key pain points in the checkout process. Through data-driven design, rapid iteration, and close collaboration with stakeholders, we built a customisable, high-converting checkout system that empowers businesses to grow. With $1 billion+ in client sales, Spiffy continues to set the standard for innovative checkout solutions.

Design that makes a difference. Together.
I'm passionate about collaborating with ambitious teams to create products that people love and that make a positive impact. If that sounds like you, I'd love to hear about your project.