Newsletter for Product Designers
Discover how Unicorn Club grew to 3,500+ subscribers from top companies like Apple, GitHub, and IBM. This weekly newsletter delivers actionable insights in under 5 minutes, product designers bridge the gap between design and code. Subscribe Now →

The Challenge
Keeping up with the fast-paced world of design and development can be overwhelming. With countless new tools, techniques, and trends emerging daily, professionals often struggle to stay informed without sacrificing productivity.
The goal was to create a resource that not only curates the best content from around the web but also helps designers and developers:
- Improve cross-disciplinary collaboration between design and development.
- Access bite-sized, actionable insights in under 5 minutes.
- Stay current with industry trends and best practices.
Research & Discovery
Community Engagement - Engaged directly with designers and developers via Slack communities, Twitter, and LinkedIn to understand their challenges in staying current with industry trends.
Audience Personas - Created two key personas for the newsletter:
- Front-end developers looking to improve their design skills.
- Designers eager to understand code and collaborate better with engineers.
Building the Newsletter
Curation Process
I spend time weekly researching articles, tools, and resources to ensure only the best content lands in readers' inboxes. Each issue is designed to offer a balanced mix of inspiration, practical tips, and thought leadership.
Community Building
To foster deeper engagement, I created a Slack community for subscribers to discuss newsletter topics, share insights, and network.
Unique Features
- Cross-Disciplinary Focus: A curated mix of design and development content to foster better collaboration across teams.
- Accessible Format: Bite-sized, easy-to-read content optimized for busy professionals.
- Community Engagement: A Slack community where subscribers can network, share ideas, and discuss newsletter topics.

Impact
3,000+
Subscribers from top companies like Apple, GitHub, AWS, and IBM.
51%
Open rate – well above industry standards.
10.7%
Click-to-open rate, demonstrating engaged readers.
I'm a loyal reader of the newsletter. Consistently impressed by the weekly gems it uncovers.
Eric Bailey, Senior Designer at GitHub
Learnings
Content Curation Skills - Curating the newsletter has sharpened my ability to identify high-value resources and trends, keeping me ahead in my own craft.
Community Building - Creating a Slack community taught me the importance of fostering engagement and collaboration among readers.
Analytics-Driven Decisions - Tracking open rates and click-through rates provided invaluable insights into what content resonates most with the audience.
Cross-Disciplinary Expertise - By bridging design and development, I’ve deepened my understanding of both fields, making me a better, more versatile product designer.
Looking Ahead
Unicorn Club is continuously evolving to meet its readers' needs. Future plans include:
- Expanding Reach: Growing the subscriber base to over 5,000 through new partnerships and platforms.
- Enhanced Community Features: Introducing exclusive webinars, Q&A sessions, and live discussions for subscribers.
Summary
Unicorn Club has become a trusted resource for designers and developers, fostering growth and collaboration across disciplines. By curating high-quality content, building an engaged community, and delivering measurable results, I’ve created a platform that not only helps others succeed but also enhances my own skills as a product designer.

Design that makes a difference. Together.
I'm passionate about collaborating with ambitious teams to create products that people love and that make a positive impact. If that sounds like you, I'd love to hear about your project.