The Newsletter for Product Designers

The Challenge

Product teams are overwhelmed by theory, hype, and trend-chasing. In a crowded industry, designers and engineers struggle to find concrete, time-saving guidance they can actually use.

Unicorn Club was created to bridge the gap, delivering real-world product design and engineering practices, minus the noise.

• Enable fast, effective collaboration between design and code.
• Deliver bite-sized, actionable guidance every week.
• Keep product designers ahead of trends with proven, practitioner-focused patterns.

Research & Strategy

I spoke directly with senior designers, UX engineers, and product leads who wanted less theory and more practical, repeatable techniques. That led to Unicorn Club's unique Build/Shape/Ship structure:

• Build — Concrete patterns for interface, content, and interaction design.
• Shape — Systems thinking and design-decisions made visible.
• Ship — QA, delivery, and measurement strategies that stick.

Everything is engineered for scan-ability, clarity, and ready use by practitioners, not for engagement-farming or clickbait.

Building and Evolving Unicorn Club

Editorial System

Each week, I surface real-world, high-leverage ideas with concise copy, no fluff. Outcomes always take priority: shipping better products, reducing wasted effort, and levelling up team standards.

Unique Advantages

• Practitioner System: Build/Shape/Ship lens in every issue aligns to real team workflows.
• High Open Rates: Consistently 39–46% open rate (industry average: 20–25%).
• Sponsor-Backed, No Paywall: Supported by respected product tools and platforms,always free for the reader.
• Trusted by Teams: Read and shared by designers and engineers at the world’s top digital companies.

Impact

What I’ve Learned as a Product Designer

• Strategic Communication: Crafting concise, actionable design advice is a product in itself.
• Systems Thinking: Building repeatable editorial and sponsor systems echoes scalable product design.
• Analytics-Driven Iteration: Open and click data drive every improvement, just as in real product design.
• Focused, Outcome-Led Practice: Always prioritise what helps practitioners move forward.

Looking Ahead

• Scale Impact: Continued focus on growth, from 3,800 to 5,000+ product design subscribers.
• Iterative Improvement: More sponsor-backed resources, data-driven tweaks, and focused practitioner content.
• Build/Shape/Ship Evolution: Expanding the framework with even more actionable resources for product designers and engineers.

Summary

Unicorn Club is a direct reflection of my work as a product designer: shaping real outcomes, raising standards for the industry, and empowering teams to deliver high-leverage product design every week.